innovation – narrative.in / multiple media / in tempo & in situ / @aloknandi

innovation

The nature of narrative seems to provide a tension – it seems – between individual stories and collective ones: popular, institutional, organisational. Narrative as a tool to propose or narrative as a tool to interpret may lead to different types of innovation. The notion of innovation, per se, also is grounded in different cultures (corporate, organisational, institutional, in resonance with societal, and more) and modus operandi.